Dar a conhecer, Fazer gostar e Fazer agir são os objectivos de quem comunica sobre alimentação. É o caso da indústria alimentar que se serve destes objectivos para promover os seus produtos.
Numa fase inicial, o primeiro objectivo desta indústria poderá ser Dar a conhecer o produto, isto é, apresentar o produto, as características nutricionais e o modo de utilização do mesmo.
Numa fase inicial, o primeiro objectivo desta indústria poderá ser Dar a conhecer o produto, isto é, apresentar o produto, as características nutricionais e o modo de utilização do mesmo.
Outro objectivo será Fazer gostar, tentar criar uma empatia entre o produto e o consumidor. Oferta de brindes, prémios, jogos interactivos, recurso a figuras públicas e humor nas campanhas promocionais são algumas das estratégias utilizadas para atingir este objectivo.
http://www.cocacola.pt/- neste site é dada a hipótese de conhecer um grupo musical e entrar num spot publicitário da marca.
Fazer agir, pretende-se que haja uma interacção entre o consumidor e o produto. O público-alvo deverá aperceber-se da utilidade do produto, das suas aplicações, sentir-se motivado a procurar informação e a participar em campanhas relacionadas com o produto. Receitas e planos de emagrecimento que incluem o produto são formas de levar a agir.
Adágio Magro com alertas por SMS - alerta os consumidores do momento para beber o produto.
http://www.planocorposdanone.com/ - onde poderá fazer um plano alimentar.
http://www.oliveiradaserra.pt/
http://www.vaqueiro.pt/homepage/index.aspx
Estes objectivos podem estar presentes em simultâneo numa mesma campanha de marketing, para que esta seja mais abrangente e eficaz.
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